As new owners of a “hidden gem” golf course in Northern Michigan, we were definitely not expecting to land Barstool, or any form of media that large. Just 5 days before they came, we saw a tweet from Riggs, asking about, well, just that. A “Hidden Gem” around Traverse City. They were coming up for the weekend and had room for one more.
I reached out immediately via the course’s Instagram, and we booked the guys. We were STOKED, and couldn’t believe it was happening. We had officially taken ownership just one month prior, and now we’re going to be hosting one of our generations largest media platforms?!